Allegro recently hosted its first-ever “Allegro Experience”, a weekend-long event designed to celebrate our ambassadors and give them a behind-the-scenes look at our company. With attendees from 5 different states and with over 3 million followers in total on social media, the event helped to spread the word about Allegro and its products. We were honored to have such a diverse group of ambassadors attend the event. Their passion for food and grilling was contagious, and we’re excited to see how they continue to Make Life Taste Better with their creations!
The event kicked off with a tour of our facility, where ambassadors got to see how our products are made, meet the people behind the brand, and learn about our commitment to quality. After the tour, we headed to Crove Food Co., where Allegro Brand Ambassadors got to collaborate with the team to create some delicious content. They had a blast coming up with new recipes, shooting videos, and taking photos of their creations.
Day 2 of the Allegro Experience was full of excitement as we hosted a cookoff called the Brand Ambassador Showdown. Allegro Brand Ambassadors competed to create the best dish using Allegro products. Before the cookoff, we held a drawing in which each Allegro Brand Ambassador randomly selected a protein and a cooking method. The drawing added an element of surprise and creativity to the competition, which made it even more exciting. The judges were tough, but in the end, there could only be one winner… The winner of the Brand Ambassador Showdown was Big K’s Que, who cooked a flat-iron steak on a CanCooker using Allegro’s Tennessee Whiskey marinade. His steak was cooked to perfection, with a nice sear on the outside and a juicy interior. The marinade was flavorful and smoky, and it really enhanced the taste of the steak.
Each night of the Allegro Experience, Allegro Brand Ambassadors attended Allegro Marinade’s PBR in Paris where they were able to watch some of the best bull riders in the world compete. They even got to meet some of the riders after the show as one of our celebrity judges, Al Frugoni, served them pulled pork straight off of his open-fire grill. Al Frugoni is known as the “Open Fire Grill Master” due to his extravagant grills and amazing cooking skills. With over 1.9 million followers, Al has built a brand that shares Allegro’s passion of bringing people together through food. Al was honored to grill for the hospitality guests at Allegro Marinade’s PBR in Paris.
The Allegro Experience was a great way to celebrate our brand ambassadors and show them how much we appreciate their hard work. We had a blast, and we’re already looking forward to next year’s event!
We’d like to thank all of our Brand Ambassadors for attending the event. We had a great time, and we hope you did too!